This is the summary of Hooked: How to build habit-forming products from the book written by Nir Eyal. And yes, of course its free. The book is fucking great, so you should get it as soon as possible and then download this summary to make sure that you remember the goodies. Because this book has a lot of stuff thats worth remembering.
So, long time no see. Yeah, I have been quite busy. I had my second kid a month ago and moved back to Sweden in July. On top of that Ive tried to sell my 160 years old house (want to buy it?). But between the kid-puking and suitcase-carrying I have also had time to read a new book and write a summary of Hooked: How to build habit-forming products summary.
Hooked How To Build Habit-Forming Products (Nir Eyal) MOBI
getAbstract Summary: Get the key points from this book in less than 10 minutes.Your alarm wakes you and you stagger to the kitchen to brew a cup of coffee. You reach for your smartphone to map the traffic to work, check the weather and get an update on your friends. You perform these activities automatically, with little thought. Yet, if you find Keurig, Weather.com or Facebook habit-forming, that's not an accident. Getting you to incorporate its products and services into your habitual routine is the ultimate goal of every business. Consumer psychology expert Nir Eyal developed the \"Hook Model\" to put this brass ring closer to product developers' grasp. He created his four-step model by researching the traits that successful products have in common, drawing insights from behavioral psychology and neuroscience, and extrapolating from his personal experience in gaming and advertising. 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